Beyond Rubik's Cube

For the exhibition Beyond Rubik’s Cube at the Liberty Science Center we created a dynamic logo that maps the show title onto a Rubik’s Cube. While the cube itself is not visible it is perceivable by the perspective distortion and in motion. In order to make the letters appear as sticker-like as possible we created a custom monowidth typeface called Rubik.

Created at Google Creative Lab
Role: Creative Direction, Design